The ageing of the population in advanced countries is one of the challenges that will test the sustainability of society in the next decade. However, this threat must be turned into a major opportunity. It is a good time to look at ageing not from the perspective of spending, challenge or difficulty, but as an engine of wealth generation for a country. In this sense, the phenomenon of population ageing can be seen as a multisectoral opportunity that ranges from the development of new foods for the elderly, to information and communication technologies specific to them, through therapies based on regenerative medicine. #desafio #envejecimiento #oportunidad https://lnkd.in/e2tEzCzf